Vacay Revisited: Cayman Islands Promotes Carefree Caribbean Travel
As Vacationers, we have been made aware that recent stressors have been placed on travel. Lucky for us, the Cayman Islands is introducing a bold new approach to vaCay.
Vacation is broken. What was once meant to be restorative has become stressful, overwhelming and demanding, leaving travelers more exhausted than when they left. Recent data shows that four in 10 American travelers return home needing a “vacation from their vacation,” while 60% admit they sacrifice rest by trying to do it all.
That’s why the Cayman Islands is introducing “Welcome to vaCay”, a bold new brand platform that offers travelers the antidote to over-scheduled, exhausting vacations: no to-do lists, no alarms, no jam-packed itineraries. Rooted in the name of the destination itself, vaCay is the vacation, vacation wishes it took, found only in the Cayman Islands.
“Too often, vacations leave people more exhausted than when they arrived,” said Rosa Harris, Director of Tourism for the Cayman Islands Department of Tourism. “Travelers want something different, and that is exactly what the Cayman Islands delivers. Welcome to vaCay is our way of inviting the world to experience our three-island destination, where vacation is as it should and was always meant to be: stress-free, rejuvenating, and effortlessly luxurious.”
“Welcome to vaCay”
At its core, “Welcome to vaCay” highlights a simple contrast: while traditional trips are filled with stress and false expectations, the Cayman Islands offers what vacation should truly feel like — days that unfold naturally, luxury without pretension, world-class dining in the Culinary Capital of the Caribbean, the warm hospitality of locals and culturally authentic experiences that travelers can’t find anywhere else.
OK, we love it. But how LGBTQ+-friendly is it, really?
Rosa Harris exclusively told Vacationer: “At its heart, the Welcome to vaCay campaign reflects what the Cayman Islands has always stood for: openness, warmth, and a genuine embrace of everyone who wishes to visit. It’s an opportunity to further amplify not only the destination’s natural beauty, but our people with our stories, traditions, and hospitality.
“Part of this journey means ensuring that LGBTQ+ travelers feel fully welcomed and safe here. We’re committed to making the Cayman Islands a destination where all identities are honored, where every visitor can arrive as they are, and where belonging is the norm, not the exception.
“This campaign is not about highlighting differences; it’s about showing that our islands are for all. We invite everyone to experience the Cayman Islands, immerse in our culture, and find a place to call home—even if only for a little while.
The “Welcome to vaCay” campaign is now live.
“The idea behind the video was to highlight the best of the Cayman Islands while introducing the world to the vaCay lifestyle,” said Sara Worthington and Armando Flores, Executive Creative Directors at Grey. “Based on the strategy that vacation as we know it is broken, the main idea of the spot was simple: vaCay is the vacation, vacation wish it took. It opens with a dystopian recreation of vacation and quickly whisks audiences away to the world of vaCay. Because vaCay is more than just a destination, it’s a lifestyle, every decision made in crafting the campaign was more closely aligned to the world of fashion and lifestyle than travel.”
Shop some great Cayman Islands packages here.
Experience vaCay
To experience the new campaign, visit visitcaymanislands.com and follow the Cayman Islands on Instagram (@VisitCaymanIslands), Facebook (@VisitCaymanIslands), X (@Cayman_Islands), and YouTube (@CaymanTourism). Join the conversation using #welcometovacay.
