Personalized Travel is Big New Trend for 2026
In its 10th edition, Booking.com’s Travel Predictions for 2026 reveal a significant shift towards ultra-personalized travel experiences.
This trend is characterized by travelers seeking journeys that align closely with their individual quirks, goals, and passions. The research, based on insights from this trend, features travelers seeking journeys that match their personal quirks, goals, and passions. The research, based on insights from over 29,000 travelers across 33 countries, shows a shift away from traditional itineraries toward more unique and expressive travel experiences.
James Waters, Chief Business Officer at Booking.com, said: “In 2026, travel is becoming a reflection of who people truly are, with journeys built around interests that perhaps in the past felt too niche or bold to explore.
“Travelers are stress-testing relationships, stepping into fantasy worlds, turning their kitchens into reflections of their journeys, and looking at new ways to experience road trips and vacation rentals with enhanced technology features. At Booking.com, we’re continuously evolving to make it easier for everyone to experience the world and fully lean into their dream trips by offering more choice, flexibility, and convenience than ever before.”
Here are the Top 10 trends in the shift towards ultra-personalized travel:
Romantasy Retreats: Immersive Storyscapes
The trend of “romantasy retreats” is increasing in popularity, as travelers seek immersive experiences inspired by fantasy genres. These vacations turn destinations into enchanted worlds, featuring castles, mystical forests, and medieval banquets. The attraction comes from stepping into a fantasy realm, with 71% of travelers showing interest in such places. Technology plays an essential role, with AI-powered suggestions improving the experience by recommending fantasy-themed accommodations and destinations.
Humanoid Homes: The Future of Vacation Rentals
Vacation rentals are changing with the addition of humanoid technology. By 2026, travelers can expect homes with robotic helpers, boosting convenience and sustainability. A large portion of travelers (77%) are willing to book these futuristic homes, attracted by features like cleaning robots and robotic chefs. This trend shows a mix of practicality and innovation, transforming the vacation rental experience.
Turbulence Test: Relationships on Trial
Travel in 2026 will act as a test for relationships, with many using vacations to evaluate compatibility. Creative ways to conduct these “turbulence tests” include visiting remote locations or participating in role-reversal retreats. This trend shows a shift in how people view vacations, using them as chances to explore relationship dynamics and flexibility.
Shelf-ie Souvenirs: Cultural Showcases
Travelers are increasingly turning to kitchen shelves as cultural canvases, opting for design-led souvenirs that reflect personal taste and cultural stories. These “shelf-ie souvenirs” range from hand-painted spice jars to artisan olive oil tins. The trend highlights meaning and aesthetics, with travelers seeking items that connect them to the destination’s culture and craftsmanship.”Shelf-ie souvenirs” range from hand-painted spice jars to artisan olive oil tins. The trend emphasizes meaning and aesthetics, with travelers seeking items that offer a connection to the destination’s culture and craftsmanship.
Roadtrip Rewired: Shared Journeys
The traditional road trip is being redefined in 2026, emphasizing spontaneity and shared experiences. Travelers are more open to carpooling and using technology to improve their journeys. This trend is especially popular among younger generations, who embrace technology to find scenic routes and connect with other travelers.
Destined-ations: Cosmic Travel Plans
Astrology and mystical practices influence travel decisions, with travelers considering cosmic signs when planning vacations. This trend shows that nearly half of travelers are willing to adjust their plans based on spiritual guidance or astrological warnings. It highlights a growing interest in aligning travel experiences with spiritual and cosmic elements.
Glow-cations: Skincare-Focused Travel
Wellness travel is evolving into “glow-cations,” where skincare takes center stage. Travelers seek personalized skincare treatments and technology-based solutions to boost their wellness experiences. This trend highlights the demand for customized experiences that address individual skincare needs.
Hushed Hobbies: Quiet Pursuits
In 2026, travelers are seeking quieter hobbies that foster a deeper connection with nature. Activities like birdwatching, foraging, and insect spotting are gaining popularity as travelers prioritize calm and reflection. Technology supports this trend by providing tools to enhance the experience, such as apps for identifying wildlife.
PastPorts: Nostalgic Journeys
Nostalgia is becoming a major influence in travel, as technology helps travelers relive meaningful memories. AI-powered tools enable users to map out past experiences and recreate them. This trend attracts those seeking emotional bonds and personal growth through their journeys.
Modern Milestone Missions: Celebrating Individuality
Travelers are redefining milestones by choosing to celebrate personal achievements through travel. This trend shows a shift away from traditional reasons for travel, with individuals booking trips for personal milestones like job promotions or fitness successes. It highlights the increasing importance of personal choice in travel decisions.
