Spain’s Costa Blanca Targets More Gay and Lesbian Tourists
Costa Blanca tourism bosses want the region acknowledged as a ‘high quality’ destination for gay and lesbian visitors.
Located a two-hour drive south of Valencia, the 124-mile coastal region in southern Spain is rolling out the welcome mat to queer travelers in its new promotional campaign, “Mas que nunca (More than ever), Costa Blanca.”
“Gay tourists have increased steadily with an above-average spending power to enjoy the area,” said President Carlos Mazon, Alicante Province. “We want to unfurl the rainbow flag on the Costa Blanca as a high-quality destination with events and attractions to interest and attract more LGBTQ visitors.”
Mazon, who also heads the Costa Blanca Tourist Board, was joined with Jose Mancebo, Director of Trustees, to kick off the promotional campaign during a presentation at the FITUR tourist fair in Madrid.
The campaign is also aimed at ‘expanding’ the German market and increasing tourist numbers. He also made it clear that regaining British visitors, who traditionally dominate foreign visitors to the region, was a key priority.
“We will continue betting on British tourism through contacts and meetings, now that some of the travel restrictions are beginning to be relaxed.”
Other key areas mentioned by Mazon were the Eastern European and Scandinavian markets as well as visiting golfers. No word yet on what specific strategies will be used to encourage LGBTQ tourists to visit the Costa Blanca area.
