This Luxury Lodge Brand is Leading Experiential Accommodation
Luxury lodges are a growing part of the tourism industry as travelers seek to spend more on unique, private accommodation experiences.
Beckons is a new experiential luxury hospitality brand uniting the award-winning Baillie Lodges and Tierra Hotels portfolios. Beckons is built around journeys of discovery for curious travelers seeking a deeper connection to place, culture, and the natural world.
Through a growing collection of lodges in some of the world’s most rare and remarkable destinations, the brand is guided by a regenerative approach to luxury travel, one that goes beyond sustainability to create positive, lasting impact for landscapes, wildlife, and the communities that call these places home. Cultivating a global footprint of lodges with an average of just 25 suites offering a truly personal guest experience, Beckons launches with nine locations across four continents and a commitment to growth over the coming months.
Founded in Australia, Baillie Lodges offers guests access to destinations of unique natural and cultural significance, many of which are within World Heritage-listed sites. In Chile, Tierra Hotels is an intimate collection of lodges set within the country’s most remote and diverse wilderness environments, distinguished for striking architectural design shaped by the landscape.
Beckons transcends traditional hospitality, offering a gateway to rare cultures and unforgettable experiences. At the helm is recently appointed Beckons Chief Executive Officer Michael Crawford, a veteran of the luxury industry who pairs his professional background at Four Seasons with the adventurous spirit of The Walt Disney Company.
“Our portfolio is a platform for travelers to experience the world more deeply through genuine cultural exchange,” said Michael Crawford. “We believe meaningful travel should enrich everyone it touches: our guests, our teams, and the places that welcome us. Our people are at the heart of that hospitality philosophy, bringing a generosity of spirit and a shared commitment to emotional connection, regeneration, and cultural continuity to every journey.”
Beckons invites the many travelers who are no longer waiting for “someday” to book bucket-list experiences. There is a growing demand for authentic cultural immersion and transformative experiences, paired with a sharp rise in High-Net-Worth Individuals and a fast-emerging younger aspirational demographic.
Over the past several years, Beckons has spent approximately US$100 million elevating its portfolio. Notable milestones include the recent renovation and redesign of Huka Lodge and Tierra Atacama, both of which reopened in early 2025 to immediate acclaim, as well as the rebirth of flagship property Southern Ocean Lodge in late 2023 following the 2019 bushfires on Kangaroo Island. The expansion continues into 2026, with state-of-the-art wellness facilities slated for Australia’s Silky Oaks Lodge and The Louise, as well as new premium suites at Tierra Patagonia.
Australia & New Zealand
At Southern Ocean Lodge, recently honored on the extended World’s 50 Best Hotels 2025 list, guests encounter abundant native wildlife from their luxury base on Kangaroo Island, while in Australia’s outback heart at Longitude 131°, 16 tented pavilions each offer end-of-the-bed views to Uluṟu and celebrate its ancient living First Nations heritage. At Tropical North Queensland’s Silky Oaks Lodge in the Daintree Rainforest, 40 luxury treehouses are set amongst the lush canopy above the Mossman River, which flows to meet the Great Barrier Reef.
Through the vineyard-draped hills of South Australia, The Louise takes guests on a backstage pass to the Barossa Valley. On World Heritage-listed Lord Howe Island, the intimate nine-suite Capella Lodge redefines “barefoot luxury.” In New Zealand, guests discover the ‘grande dame’ of luxury lodging at the historic Huka Lodge in Taupō, also named on the extended World’s Best Hotels 2025 list. Southern Ocean Lodge, Longitude 131˚, Silky Oaks Lodge, and Capella Lodge each hold two MICHELIN Keys.
North & South America
In Chile, Tierra Patagonia is hidden in plain sight at the edge of Torres del Paine National Park on the shores of Lake Sarmiento. In Northern Chile, Tierra Atacama invites the landscape in, allowing guests to completely immerse themselves in the ethereal beauty of the Atacama Desert. Both Tierra Patagonia and Tierra Atacama featured in Travel + Leisure’s T+L 500 list of most loved properties in 2025.
The seasonal Canadian safari-style lodging at Clayoquot Wilderness Lodge (currently ranked #25 Best Resorts in the World by Condé Nast Traveler) on Vancouver Island places guests on the doorstep of untouched wilderness and epic adventures. Tierra Atacama boasts one MICHELIN Key, and both Clayoquot Wilderness Lodge and Tierra Patagonia hold three MICHELIN Keys.
For more information or to make a booking, visit Beckons.com or follow on social media here.
About Beckons
Beckons is built around journeys of discovery for curious travelers seeking deeper connection to place, culture, and the natural world. Through a growing collection of lodges in some of the world’s most rare and remarkable destinations, the brand is guided by a regenerative approach to luxury travel, one that goes beyond sustainability to create positive, lasting impact for landscapes, wildlife, and the communities who call these places home. The Beckons collection includes five award-winning properties in Australia, Southern Ocean Lodge on Kangaroo Island, Longitude 131° at Uluṟu-Kata Tjuṯa, Capella Lodge on Lord Howe Island, Silky Oaks Lodge at the Daintree Rainforest, The Louise in the Barossa Valley, while across the Tasman Sea in New Zealand lies the century-young Huka Lodge in Taupō. In the Americas, lodges include Clayoquot Wilderness Lodge on Canada’s Vancouver Island, and the wilds of Tierra Atacama and Tierra Patagonia in Chile. For more information, please visit Beckons.com.
