Virgin Hotels x Violet Chachki & Gottmik: Bold Summer Series Supporting LGBTQ+ Voices
This Pride season, Virgin Hotels is turning up the volume on self-expression, inclusivity, and celebration.
In a first-of-its-kind summer content partnership, Virgin Hotels is teaming up with iconic drag superstars Violet Chachki and Gottmik for a high-impact campaign that blends cocktail culture, digital entertainment, and purposeful giving.
Launching this month and running through August, this 4-part digital cocktail series—produced for Violet and Gottmik’s No Gorge YouTube channel—will roll out monthly signature drinks at Virgin Hotels bars in NYC, Dallas, Nashville, New Orleans and Chicago, with a portion of proceeds from each featured cocktail going to Trans Life Line.
This campaign is a bold celebration of identity, artistry, and allyship—driving visibility and engagement for LGBTQ+ communities while activating guests and fans across Virgin’s digital and physical platforms.
Virgin Hotels is an LGBTQ-friendly hotel brand. They explicitly state their commitment to inclusivity and welcome all guests regardless of their sexual orientation or gender identity. They have been recognized for their inclusive policies and practices, including winning awards for gay-friendly hotels. So thanks, Virgin, for sticking by us this Pride season! We will drink to that! Oh, you’ve already prepared us some signature cocktails? Sweet!
Featured cocktails this Pride include:
DESERT SKULL DIVA – Rosaluna Mezcal, Hibiscus, Lemon Swap in CleanCo’s Clean T for a zero-proof take
DIAMOND FACES – Grey Goose Vodka, Crème de Violette, Hibiscus, Lemon, Sparkling Wine
SO GORGE – Patrón Tequila Reposado, Licor 43, Cinnamon Demerara, Cold Brew
DIVINE MISTRESS MULE – Grey Goose Vodka, Lemon, Peach, Mint, Ginger Beer Swap in CleanCo’s Clean T for a zero-proof take
And check out Virgin Hotels’ Pride Month offer in New York City!
