New Season, New Look With Surfside Supply Co.
Ditch last season’s gear and grab something as fresh as the coast from this casual menswear brand.
Surfside Supply Co. goes by the motto of ‘Comfort Above All.’ And it’s true. But that doesn’t mean they’ve ignored flair. This collection is a low-key, laid-back coastal style with everyday versatility by the water— and wherever you want to be next. It’s perfect even on a staycation when you’re hosting friends in your own backyard or want to look good in somebody else’s.
These are quality, carefully designed garments featuring butter-soft fabrics, breathable knits, and comfortable fits that don’t look sloppy. We’ve paired some great items with top-recommended destinations to help you feel inspired to grab a cool, smart new look for this summer. Just slide to reveal our pairings:
Joey Camo Shirt x Key West
Perfectly relaxed, the Joey Camo Shirt brings a fresh coastal twist with a Camo Flower print. Lightweight and breathable with a linen-like texture, it’s made for easy days and warm-weather plans. Finished with a left chest pocket, scooped hem, and Surfside signature patch, this soft cotton blend fits true to size and pairs effortlessly with denim, chinos, or matching camo trunks. We’ve paired this with Key West because it’s elegant enough for an evening sunset sail, drinks by the pool at your favorite tropical guesthouse, such as the adult-exclusive Alexander’s, and even a night out on Duval Street.
Mariner Hawaiian Camp Collar Shirt x Honolulu
An easy warm-weather staple, the Mariner Hawaiian Camp Collar Shirt brings laid-back polish in a Hawaii Blue print. This is not your typical loud Hawaiian shirt, but is a fun, relaxed, and toned-down style, finished with a camp collar, button front, straight hem, and Surfside patch logo. It’s soft and silky, lightweight, breathable, and fits true to size—perfect with a matching Jimmy Hawaiian Volley short. And it’s available in a very attractive soft pink. This is our pick for Honolulu because the cut and pattern embrace the spirit of the local culture without caricature. A fun choice for a day sightseeing around Waikiki, a sunset drink on the lanai, and then onto the lūʻau!
Jimmy 5″ Amalfi Volley x Italy
The Jimmy 5″ Amalfi Volley is made in a lightweight, quick-dry fabric with a shorter 5” volley inseam, finished in an Amalfi Photo print. It features Surfside’s signature Surf Soft knit liner for chafe-free comfort and an elastic drawstring waist for an easy, adjustable fit. Complete with side pockets and a Velcro® back pocket with a sand-and-water-release eyelet—ready for sun, swim, and repeat. Top it off with this classic white pocket tee. We’ve paired this with Italy’s famous Amalfi Coast. Or simply manifest an Italian lido (beach club) on your next staycation!
Jimmy 5″ Martini Volley x Fire Island
The Jimmy 5″ Martini Volley is made in a lightweight, quick-dry fabric with a shorter 5” volley inseam, finished in a Navy Martini print of adorable, colored little cocktails. It features Surfside’s signature Surf Soft knit liner for chafe-free comfort and an elastic drawstring waist for an easy, adjustable fit. Complete with side pockets and a Velcro® back pocket with a sand and water-release eyelet—built for beach days and after. We’ve paired this with Fire Island Pines and the tea dance on the deck. You probably should dress for cocktails and dinner, don’t you think? Keep these shorts and add Surfside’s Mariner Palm Camp Collar Shirt to complete the look.
Jimmy 6.5″ Beach Volley x St. Pete-Clearwater
The Jimmy 6.5″ Beach Volley is made in a lightweight, quick-dry fabric with our classic 6.5” volley inseam, finished in a Beach Photo print. Features our Surf Soft knit liner for chafe-free comfort and an elastic drawstring waist for an easy, adjustable fit. Complete with side pockets and a Velcro® back pocket with a sand-and-water-release eyelet—ready. Add this shirt in textured white when the sea breeze picks up. We’ve paired it with that sparkling gem on Florida’s Gulf coast, St. Pete-Clearwater, with its beautiful white-sand beaches and crystal-clear water.
Jimmy 5″ Retro Volley x Provincetown
Surfside’s Jimmy 5″ Retro Volley is made in a lightweight quick-dry fabric with a shorter 5” volley inseam, finished in a Retro Stripe. Features the signature Surf Soft knit liner for chafe-free comfort and an elastic drawstring waist for an easy, adjustable fit. Complete with side pockets and a Velcro® back pocket with a sand and water-release eyelet—made for beach days and beyond. For an evening top, we like this knit shirt in brandied apricot. We’ve paired the Jimmy Retro Volley shorts with Provincetown. There’s something fun and iconic about the sweet stripes, snug fit, and vintage, midcentury vibes that go perfectly with our iconic Northeast seaside escape. See you on Commercial Street!
Surfside Supply Co. was founded in 2013 by Chris Manley, driven by his desire to create comfortable, stylish clothing inspired by the relaxed vibe of coastal living. Chris wanted to design clothes that embody confidence and comfort, using the coziest fabrics available. The brand began with soft knit materials and simple styles that feel like your favorite pieces, but with modern updates. Because of the ideals inherent in this founding story, the brand is wearable and appealing enough to suit all genders, depending on how you choose to express yourself.
Shop the full Surfside Supply Co. line here. For more great style ideas, follow them on Instagram here.
